Cosmetics producers are the main advertisers in Czech Republic
2012-01-25
Producers of cosmetics were the most active advertisers in the Czech market in 2011, according to Admosphere data cited by CTK news agency. The first three positions in the configuration were taken by cosmetics producers:
Henkel,
Procter & Gamble and
Unilever.
At the same time, the amount of money invested by these three companies in advertising fell when compared to 2010 by 13.8% for Procter & Gamble, 3.91% for Henkel and 1.36% for Unilever.