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Subway cuts prices


2009-07-23

The fast-food chain Subway plans to introduce a range of less-expensive products as a means of attracting customers during the economic crisis. The company’s spokesperson confirmed that this decision has been prompted by a decline in sales.
Along with new products, Subway is planning to reduce the price in the sandwich menu in order to attract price-sensitive customers. New sandwiches named Torpedo and Baby Sub will be added to the menu and available for CZK 25 (€0.96), according to Denik magazine.
Subway operates 120 restaurants in Central and Eastern Europe (including Russia), over ten of which are in the Czech Republic. The company is one of the fastest-growing fast-food chains in the region. In Q1 2009 the company opened 25 restaurants.

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Central Europe Retail Online [EN]

internet service providing market news and sector articles

Covering Central and Eastern Europe, Central Europe Retail Online is PMR’s news service for the latest retail-related events in the region. With articles about the Czech Republic, Hungary, Poland, Romania and Slovakia, the scope of this service is unmatched. Approximately 150 updates each month and an archive from 2004 drive the content. Custom newsletters can be sent to subscribers e-mail accounts, with e-mail alerts on the latest developments. Data sheets for each country are available for quick reference.
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Central Europe Retail Update [EN]

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Central Europe Retail Update is an English language weekly newsletter which contains the most reliable and up-to-date overview of the news from the retail industry in Romania, Czech Republic, Hungary, Poland and Slovakia, supplied and verified by market analysts from the respective countries. The newsletter is delivered by e-mail in PDF format.
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