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Delhaize to expand Red Market network


2010-01-19

The Belgian retail group Delhaize, the operator of the Mega Image supermarket chain in Romania, plans to expand its Red Market discount store chain to a total of 200 outlets within the next few years. The company has earmarked a total budget of more than €200m for this project based on the assumption that the launch of one Red Market discount store will require an investment of about €1m. The chain first appeared in Romania in December 2009.
Delhaize has not discounted the possibility of acquisitions this year. The last acquisition completed by the company was in 2009, when Delhaize purchased four Prodas supermarkets in Bucharest for €6m. These stores generate annual sales of €12m.
Delhaize also plans to build a new logistics centre in the town of Popesti-Leordeni close to Bucharest. Scheduled for completion in 2011, this will be the company’s third logistics centre in Romania.

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