The Hungarian online book retailer Bookline.hu, has signed an agreement with NetPiac to take over the operation of the latter’s online store, reported Inforadio.hu.
NetPiac.hu, a member of the M-RTL group, is one of the oldest online stores in operation in Hungary and also the country’s first online movie store. Founded in 1999, the company accounts for 20% of the online market for the DVD and CD retail segment and its annual sales from this segment amount to HUF 60m (€220,900).
Bookline plans to assume responsibility for NetPiac’s registered users, entire movie database and total scope of services from 1 February 2010. Details of the deal have not yet been disclosed.
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