In 2009 Coca-Cola Hellenic, the largest soft-drink producer on the Romanian market, reported a decline of 12% in full-year sales to €500m. The company cites the unfavourable economic climate, namely the introduction of new taxes, rising unemployment and declining personal income, as the reasons behind this decline.
In 2009 Coca-Cola reported revenues similar to those reported in 2008. Post-tax profits amounted to RON 243.7m (€66.2m), according to the Ministry of Finance.
Coca-Cola’s global sales fell by 6% year on year in 2009. Net profit, meanwhile, decreased less markedly than on the Romanian market, i.e. by 3% to €437m.
At present, Coca-Cola has three plants in Romania. These are located in the cities of Ploiesti, Timisoara and Poiana Negri. Last year the company closed down its bottling facility in Iasi and in 2008, its factory in Oradea was shut down.
1 year subscription to internet service providing market news and analytical articles
Covering Central and Eastern Europe, Central Europe Retail Online is PMR's news service for the latest retail-related events in the region. With articles about the Czech Republic, Hungary, Poland, Romania and Slovakia, the scope of this service is unmatched. Approximately 150 updates each month and an archive from 2004 drive the content. Custom newsletters can be sent to subscribers e-mail accounts, with e-mail alerts on the latest developments. Data sheets for each country are available for quick reference.
Subscription 1 year
Language: English
Delivery: online access
Central Europe Retail Update is an English language weekly newsletter which contains the most reliable and up-to-date overview of the news from the retail industry in Romania, Czech Republic, Hungary, Poland and Slovakia, supplied and verified by market analysts from the respective countries. The newsletter is delivered by e-mail in PDF format.
Date: Periodic publication
Language: English
Delivery: PDF file
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.
PMR Online Access
Browse and search in our archive »
Subscribe to PMR RSS NEWS channels » 
