Sales of dairy products in 2009 declined by 2% in value terms, while, in volume terms, an increase was observed, according to Nielsen. This trend is attributable to the fact that consumer preference is shifting away from higher-priced products and towards budget options.
This general trend pertaining to the diary market in Hungary was most visible in the case of cheese. In 2009 sales of cheese fell by 5% year on year to HUF 70bn (€258.5m) but, in volume terms, were up by 10%.
Sales of fruit yoghurts and butter did not, however, follow the pattern observed elsewhere on the dairy market as sale of both increased in volume and value terms. Sales of yoghurts amounted to HUF 29bn (€107m) in 2009, while sales of butter – at HUF 11bn (€40.6m) – experienced the most significant increase both in volume (14%) and value (8%).
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