The retailer Tesco has unveiled its plans to introduce its Clubcard loyalty programme in the Czech Republic in summer 2010. Customers participating in the programme will be rewarded with discounts while the company will benefit from having access to data on consumer shopping habits and preferences.
The chain typically introduces the loyalty programme in countries where it is present during times of economic downturn, when customers are more likely than ever to shop at those stores with lower prices and the best discounts. As such, retailers keep extending the scope of their loyalty programmes.
In September 2009 Tesco successfully tested and introduced the Clubcard scheme in Slovakia where it currently has 750,000 active users. According to Tesco Stores CR, the programme has positively influenced sales in Slovakia and the company hopes for the same effect in the Czech Republic, reported Marketing & Media.
1 year subscription to internet service providing market news and analytical articles
Covering Central and Eastern Europe, Central Europe Retail Online is PMR's news service for the latest retail-related events in the region. With articles about the Czech Republic, Hungary, Poland, Romania and Slovakia, the scope of this service is unmatched. Approximately 150 updates each month and an archive from 2004 drive the content. Custom newsletters can be sent to subscribers e-mail accounts, with e-mail alerts on the latest developments. Data sheets for each country are available for quick reference.
Subscription 1 year
Language: English
Delivery: online access
Central Europe Retail Update is an English language weekly newsletter which contains the most reliable and up-to-date overview of the news from the retail industry in Romania, Czech Republic, Hungary, Poland and Slovakia, supplied and verified by market analysts from the respective countries. The newsletter is delivered by e-mail in PDF format.
Date: Periodic publication
Language: English
Delivery: PDF file
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.
PMR Online Access
Browse and search in our archive »
Subscribe to PMR RSS NEWS channels » 
