The brewery United Romanian Breweries Bereprod (URBB) entered the flavoured beer segment with the mid-June 2010 launch of the Tuborg Tropical brand. The new beer product is bottled and sold exclusively in Romania. Tuborg Tropical will be on the market until September 2010.
The brewery expects the new brand to account for 5% of total Tuborg beer sales in July-September 2010.
In 2009 URBB reported a stagnation of its sales at the 2008 level of €93m. Last year the company had a market share of 9.5% in terms of sold volume and 11.1% in terms of sales revenues. The brewery’s portfolio includes the brands Tuborg, Tuborg Strong, Tuborg Christmas Brew, Carlsberg, Skol, Guinness, Holsten and Kilkenny, as well as the non-alcoholic drinks Orangina and Granini.
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