Bergenbier to spend over €5.5m on sponsorship in the next four years
2010-07-23
The brewery Bergenbier, owned by the investment fund CVC Capital Partners, signed a four-year sponsorship contract with the Romanian Football Professional League. The contract is estimated at some €4-5.5m. Previously, Bergenbier was the official sponsor of the Romanian national football team for 10 years until 2008 when the contract was snatched by the beer brand Ursus.
Manufacturer of the beer brands Bergenbier and Stella Artois, Bergenbier is the third-largest brewery in Romania. It registered a loss of €3.4m last year after a net profit of some €15m in 2008, according to the Romanian Trade Registry. In 2009 the company’s sales revenues dropped to RON 571m (€134.8m), a decrease of 10.4% in local currency and 22.2% in euros. Bergenbier was bought by CVC Capital Partners in Q4 2009 for about $2.23bn (€1.5bn).
1 year subscription to internet service providing market news and analytical articles
Covering Central and Eastern Europe, Central Europe Retail Online is PMR's news service for the latest retail-related events in the region. With articles about the Czech Republic, Hungary, Poland, Romania and Slovakia, the scope of this service is unmatched. Approximately 150 updates each month and an archive from 2004 drive the content. Custom newsletters can be sent to subscribers e-mail accounts, with e-mail alerts on the latest developments. Data sheets for each country are available for quick reference.
Subscription 1 year
Language: English
Delivery: online access
Central Europe Retail Update is an English language weekly newsletter which contains the most reliable and up-to-date overview of the news from the retail industry in Romania, Czech Republic, Hungary, Poland and Slovakia, supplied and verified by market analysts from the respective countries. The newsletter is delivered by e-mail in PDF format.
Date: Periodic publication
Language: English
Delivery: PDF file
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.
PMR Online Access
Browse and search in our archive »
Subscribe to PMR RSS NEWS channels » 
