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51% Czechs made a distance purchase in the last 12 months


2010-07-27

The Czech Republic appears to be among the EU countries with the largest share of consumers who made at least one distance purchase during the last 12 months, with 51% in 2009, according to the Eurobarometer survey. Forty percent of them made a distance purchase on the internet, while 22% used the post (catalogues, mail order, etc.) and 10% made a distance purchase by telephone.
However, only 7% of Czechs made cross-border distant purchases, i.e. in the EU country other than the Czech Republic.
The EU average for distant purchases was 52%, which represented no change since 2008. There were large variations between countries on this point, with the level of distance shopping ranging from only 17% in Bulgaria to 77% in Germany.

Distance shopping in the past 12 months in selected CEE countries by means of shopping (% of respondents), 2010

Internet Catalogues/mail order Telephone
Czech Republic 40% 22% 10%
Romania 12% 13% 10%
Poland 42% 18% 11%
Hungary 23% 19% 8%
Slovakia 30% 34% 8%
Source: Eurobarometer, 2010

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