Sales of household chemicals and cosmetics flat in H1 2010

2010-08-09

Sales, in value terms, of household chemicals and cosmetics in Hungary remained constant in H1 2010 compared to the same period last year and amounted to HUF 145bn (€516m). However, in terms of volume, sales were down 1% over the same period.
Of the twenty largest product categories, in both volume and value terms, sales increases were recorded for toilet paper, soap, face and anti-wrinkle creams and shaving razors.
Concentration on the household chemicals and cosmetics market is much higher than on the food market, according to Nielsen. Hypermarkets have maintained their leading position, accounting for 38% of the cosmetics market in H1 2010. The share accounted for by cosmetic stores was 27% in H1 2010, compared to 26% in the same period one year earlier. The 401-2,500 m² store category, comprising supermarkets and discount stores, accounted for 18% of the market in H1 2010, the same as one year earlier. The share accounted for by small and independent stores declined by 1 p.p. to 3%.