Cosmetics market in Central Europe grew by 3.9% in 2016

More information on this topic is presented in the PMR report:

The cosmetics retail market in the five CE countries (i.e. Bulgaria, the Czech Republic, Hungary, Romania, Slovakia) grew by 3.9% in 2016 (in local currencies), while its value reached €4.6bn. These are the key findings from a new report by PMR, “Cosmetics retail market in Central Europe 2017. Market analysis and development forecasts for 2017-2022”.

In all of the countries under review, market values increased in local currencies in 2016, which bodes well for the future. The highest growth was noted in Hungary and Romania, while the lowest increase occurred in Bulgaria.

Improving macroeconomic conditions should support consumer spending on cosmetics in all the analysed countries in the years ahead. Among non-economic factors, sales of cosmetics should be driven by the expansion of cosmetics chains, the growing popularity of online sales and growing demand for natural cosmetics. 

In per capita terms, Czech consumers spent €126 per head on cosmetics in 2016, the most in CE. The Czech market is the most mature and the most developed in the region.

Cosmetics stores have the highest market share in the Czech Republic as well, with 44.5% of retail cosmetics sales happening there. Romania is at the other end of the scale, with cosmetics stores accounting for 29.6% of the market.

The Germany-based cosmetics retailer dm drogerie market is the dominant player by sales in four of the five CE countries, namely Bulgaria, Czech Republic, Hungary and Slovakia, while Avon, the direct-selling company, is the clear market leader in Romania with sales revenues 2.8 times higher than those of dm drogerie markt (which ranks third when only sales of cosmetics are taken into account). 


More information on this topic is presented in the PMR report:
Cosmetics retail market in Central Europe 2017. Market analysis and development forecasts for 2017-2022