ZPMBiernacki, a meat producer, is entering the cold meat segment, portalspozywczy.pl reported. The company implemented a meat packaging line in May 2012 and commenced in June 2012 the production of a new assortment of packaged beef under the BeefMaster brand. The value of the investment is estimated between PLN 10-20m (€2.4-4.9m).
At the same time, the company implemented the production of cold beef meats, sausages and tripe. The manufacturer intends to offer high quality products without additional meats or artificial fillers.