The online footwear retailer Eobuwie.pl opened its first physical store on 14 October – in the Focus Mall shopping centre in its native Zielona Gora. The store features dozens of interactive touchscreens allowing shoppers to select and order from Eobuwie.pl’s vast product range – which includes 40,000 models of shoes and bags from more than 450 brands – in store. Models unavailable in the store will be supplied within two hours for the shopper to try on and buy.
Eobuwie.pl says it will open more physical stores in the coming months.
Eobuwie.pl, which in January 2016 was acquired by CCC, is the leader of the Polish footwear e-commerce market. It is also present in Germany, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Lithuania, Ukraine and Greece.