PMR services for the retail, HoReCa and FMCG markets
Business Consulting – Market Research – Data Analysis – Market Intelligence
700+
clients from
retail & FMCG sector
retail & FMCG sector
400+
indicators monitored
in retail & FMCG sector
in retail & FMCG sector
100+
custom projects
for retail & FMCG sector
for retail & FMCG sector
30+
regular publications
for retail & FMCG sector
for retail & FMCG sector
PMR can help you achieve your business goals
Business development related
- Expanding business to new territories
- Competitive position improvement
- Market share increase
- Cost optimisation
- Debt financing
- Mergers and acquisitions
- ROI from new investments maximisation
Market related
- Retail, HoReCa and FMCG markets monitoring
- Market value analysis and forecasting
- Market potential diagnosis
Operations related
- Budgeting improvement
- New suppliers location and selection
- Supply chain enhancement
Consumer related
- Customer segmentation
- Satisfaction level identification
- Customer needs and preferences discovery
- Customer behaviour recognition
Products related
- Prices optimisation
- New product launch
- Product portfolio development
- Products diversification (B2B vs B2C)
- Product’s concept development
- Develop products and services
Sales and marketing related
- Promotion strategies improvement
- Distribution channels expansion
- Store network growth
- Store assortment optimisation
Brands we have worked for:
Areas of PMR core competencies
Customer research
- Customer satisfaction
- Customer service research
- Consumer behaviour research
- Target group research
Marketing research
- Corporate image research
- Brand research
- Market players
- Copy testing
Product research
- Product testing
- Price testing
- Product segmentation
Data analysis
- Data acquisition
- Data harmonisation
- Data feed
- Data visualisation
- Forecasting
Business consulting
- Market study
- Market entry feasibility study
- Competitive intelligence
- Sourcing
- Procurement
- Distribution channel analysis
- Benchmarking study
- Commercial due diligence
- Mergers & acquisitions advisory
Products we have researched and analysed
Among PMR clients are:
- Food producers
- Non-food manufacturers
- Hotels
- Restaurants
- Catering businesses
- Private equity funds
- Marketing agencies:
- Branding agencies
- Interactive agencies
- Creative agencies
- Public relations agencies
- Distributors:
- Retail chains
- General merchandise stores
- Grocery stores
- Apparel retailers
- Cash and carry stores
- Wholesalers
- Supermarkets, hypermarkets
- Drugstores
- Luxury retailers
- E-tailers
