Retail in China 2008 presents vital statistical data and analysis on the market as a whole, and also covers each individual segment – grocery, consumer electronics (includes mobile phone segment) clothing and footwear, cosmetics and toiletries, and DIY. Major market trends and influences are explored, and leading industry players are profiled at length. The challenges of selected retailers are also described via interesting case studies.
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.