Survey of the Polish chain restaurant market: current situation and growth prospects - January 2009

In late September and early October 2008, PMR Research, the market research department of PMR (www.research-pmr.com), conducted a survey among 57 operators of restaurant-, bar- and coffee chains active on the Polish market. The objective of the study was to collect information on the current state of the Polish restaurant market and its growth prospects in the near future. It was also designed to assess the current and future economic situation of market participants. Based on information obtained from sector executives, we have also identified main barriers to growth as well as key factors that could facilitate the development of this market in Poland.
Drawing in part on this survey, PMR Publications will in late January publish a detailed report, ”HoReCa Market in Poland 2009.” that will examine at length the state of this market in Poland. This article presents selected findings from the survey.