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Retail market in Central and Eastern Europe, up-to-date news, analyses and market data.
 
 

Key issues for food retailers looking at market entry strategies in Central and Eastern Europe and Russia - January 2009

What are the needs of shoppers in a particular market? How may these needs be addressed? What are the current and expected future trends on the market? These are a few of the important questions that retailers need to answer when devising a market entry strategy.

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