Raport charakteryzuje rynek marek własnych detalistów spożywczych w Polsce, a w szczególności przedstawia wartość rynku wraz z prognozami rozwoju, jego podział na kanały dystrybucji oraz udziały marek własnych w poszczególnych kategoriach produktowych.
PMRis a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.