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Clothing and footwear markets in the Czech Republic, Hungary, Poland, Romania and Slovakia expected to exceed €15bn in 2013 - October 2011

According to the latest PMR report, “Clothing and footwear retail market in Central Europe 2011. Market analysis and development forecasts for 2011-2013”, the overall fashion market in the Central European (CE) region was worth €12.8bn in 2010, after a 2.5% increase in local currencies and an 8% growth in euro. We expect a further increase of almost 5% in 2011, mostly in Romania and Poland.

After a major downturn on the Central European retail markets in 2009, last year brought an improvement in the clothing and footwear (C&F) industry. However, growth did not return to all countries. The slowdown continued in Hungary and Slovakia in 2010, whereas the Czech Republic’s fashion market stagnated. Between 2011 and 2013, all of the CE clothing and footwear markets analysed are expected to improve, although at different rates, and to achieve sales worth more than €15bn in 2013.

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The report describes current conditions and growth potential for the markets in Czech Republic, Hungary, Poland, Romania and Slovakia. It includes analysis of distribution channels, preferences of major consumer groups and coverage of trends influencing the marketplace now and in the years to come.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.