Infographics: Color cosmetics retail market in Poland 2017

More information on this topic is presented in the PMR report:


In 2015-2016, the colour cosmetics market in Poland posted a double-digit change and grew definitely above the value for the entire cosmetics market. This is certainly the effect of many factors, including e.g. relative saturation of the segment and lower level of maturity in comparison with the whole cosmetics retail. The increase in the past few years was surely connected with expansion of health and beauty chains which remain a prevailing distribution channel for colour cosmetics.

The largest proportion of respondents declares a purchase of mascara (72%) in the past 12 months (from April 2016). Another popular product is a foundation, bought by 64% of the respondents. More than half of women purchased a lipstick and nail polish.

Among the products asked about in the survey the least frequently purchased cosmetics included a blush or bronzer, which was referred to by every third respondent, and a lip gloss whose purchase in the past 12 months was declared by 38% of women.

A majority of make-up, hair and nail colour cosmetics are bought by women under 45 years of age. The only product which appears to be the most popular in the 45+ age group is a hair dye. Its purchase is declared by 56% of the respondents representing this age bracket (16 p.p. more than the average). To compare, merely a quarter of women under 24 years of age claim to have purchased a hair colourant in the analysed period.

More information on this topic is presented in the PMR report:
Color cosmetics retail market in Poland 2017. Market analysis and development forecasts for 2017-2022