Food service offer in Poland’s big cities: consumers’ viewpointMore information on this topic is presented in the PMR report:
People in Poland’s big cities are generally happy with the local food service offer, both in terms of the number of places and their variety, according to a new PMR survey conducted in February 2018 as part of an upcoming report, “HoReCa market in Poland 2018. Market analysis and development forecasts for 2018-2023”. That is not to say perceptions do not differ between the cities, though; and many respondents did indicate some gaps in the local offer.
PMR survey asked people who live or work in Warsaw, Krakow, Wroclaw, Poznan, the Tri-City, the Silesian agglomeration (i.e., Katowice, Sosnowiec, Gliwice, Zabrze, Bytom), Lodz, and Lublin for their opinions about restaurant, catering and hotel services available in the area.
More than 80% of those surveyed believe that there is a sufficient number and variety of gastronomic outlets in their city, with only about 5% expressing the opposite view. The percentages for meal delivery services were almost identical – 80% and 6%.
Likewise, nearly four fifths of the respondents think that the hotel base in their city is sufficiently big and diverse, with just 5-7% believing the opposite.
The Silesian agglomeration and Lublin are two markets in which fewer people are happy with aspects of the local food service offer than in the other big cities. For example, 65% of the Silesian agglomeration respondents think there are enough companies there who deliver meals to consumers; and 72% reckon there is a sufficient variety of them, and of gastronomic outlets. In Lublin, even fewer people think there is a sufficient variety of meal delivery companies (71%). A similar pattern was found with respect to the hotel offer.
Conversely, Lodz has by far the highest proportion who are happy with the variety of food places available in the city (91%); and is also second to none when it comes to favourable perceptions of the meal delivery offer (in terms of both the number and variety of providers). In Krakow, too, the meal delivery offer is viewed as sufficient by a particularly high proportion of consumers. The Tri-city stands out in terms of positive perceptions of the hotel base.
What is lacking in the local offer
PMR also asked our respondents to tell us what type of gastronomic outlet they thought their city did not have enough of (if any). The most mentioned type (34%) was “milk bar”, i.e., a Polish form of cafeteria. It was cited particularly often by respondents from Lodz and the Silesian agglomeration, as well as Poznan, Wroclaw and Lublin. Respondents from Krakow were significantly less likely than others to mention “milk bars”.
Lower-price eateries and places serving Polish cuisine were the next most mentioned categories, each cited by just over 20% of the respondents. Next came exotic and oriental food places with 17%.
A higher proportion of men than women indicated that their city could do with more upscale restaurants, serving more sophisticated food. Women, meanwhile, were more likely than men to point to the need for more vegetarian/vegan places.
Vegetarian/vegan restaurants were mentioned particularly frequently by respondents aged between 35 and 50 years.
Respondents from the Silesian agglomeration were significantly more likely than others to indicate there were not enough exotic/foreign/oriental food outlets, places serving gluten-free or milk-free food, and vegan/vegetarian outlets in their city.
Upscale restaurants and food trucks were the least mentioned categories overall – 7% in both cases.
More information on this topic is presented in the PMR report:
HoReCa market in Poland 2018. Market analysis and development forecasts for 2018-2023