Private label products in Polish shoppers’ baskets

More information on this topic is presented in the PMR report:

92% of respondents, i.e. people familiar with the private label concept, purchased private label products in the three months preceding September 2018.  At the same time, more than six out of ten respondents indicated that they purchased private label groceries during most of their shopping trips or even more often, according to findings of a PMR survey conducted for the purpose of the Retailer private labels in Poland 2018.


Discount stores are the most common places chosen by respondents to buy private label groceries, as indicated by 67%, and they remain the store of choice for Poles. Private label products offered by discount stores are also the most recognisable and most frequently purchased private labels.



The most popular kinds of private label food products were dairy and milk products, as indicated by slightly more than half (54%) of respondents to the survey. Alcoholic beverages were the least often mentioned categories (11%).



A higher percentage of women compared to men buy dairy and milk products (58% and 49%, respectively). A similar relationship is apparent in the case of breakfast cereal (27% of women and 22% of men).

However, mineral water was indicated by a higher proportion of men (49%) when compared to women (44%). A similar pattern holds for packed charcuterie and sausages (39% vs. 34%), canned meat (27% vs. 17%), salty snacks (32% vs. 24%) and convenience food (26% vs. 18%).


More information on this topic is presented in the PMR report:
Private label retail market in Poland 2018. Market analysis and development forecasts for 2018-2023