The convenience grocery channel increased revenues by 12% in the CE region in 2013

The definition of convenience is probably the most complex among the distribution channels. It is often difficult to capture the difference between convenience stores and simple small grocery stores that are found in most villages and small towns in all Central European countries. According to PMR’s definition, convenience stores are small-format chain stores open at least 11 hours a day, which offer a basic range of groceries, with focus on ready-to-eat assortment of so-called convenience food, alcohol and cigarettes, as well as newspapers and magazines. It was our intention to go deeper than location when identifying the channel players, taking into consideration only stores that were specifically built or refurbished based on the principles of convenient shopping.

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