The Swedish fashion retailer H&M plans to open four new stores by the end of November 2013 in Romania: one in Ploiesti and three in Bucharest. As a result, the company will reach a total of 29 outlets on the Romanian market. The H&M store in Ploiesti, the second in the city, will be inaugurated on 3 October 2013 in the AFI Palace shopping centre.
An H&M store in the Promenada Floreasca shopping centre in Bucharest will be open on 17 October 2013. A high-street outlet will be inaugurated on 7 November 2013 in Bucharest. There is no date is scheduled for the inauguration of the H&M store slated to be opened in Bucharest’s Iris Shopping Center.
H&M has opened six new stores since the beginning of this year.
H&M doubled its sales revenues on the Romanian market in the 2011/2012 fiscal year (ending 30 November), thus reaching €74m. It opened eight new stores last year in Romania.