Zenden Group reports very good 2016 operating results

Zenden Group, a prominent Russia-based footwear retailer, reported sales revenues of RUB 17.7bn (€279m) in 2016, a y-o-y growth of nearly 48%, the company announced. At the same time, the group’s sales measured in units increased by over 27%, to 8,050,000 pairs of shoes.

What is more, the retailer saw consumer traffic rise by 33% and average bill – 28%, year on year. In addition, last year, the number of its loyal clients reached about four million people, while the number of discount cards it issued hit more than one million units, which is an increase of 81% compared to 2015.

It is worth mentioning that in 2016 Zenden Group, which operates a chain of eponymous stores in the country, announced the purchase of two shoe brands: Thomas Munz and Mascotte. The latter deal allowed the company, which had been operating in the low-price segment of the country’s footwear market, to take a strong position in the market's premium segment, the group said.

In 2016, Zenden Group added 155 stores net, growing its chain in Russia to 363 locations covering a total retail area of 80,630 m2 as of 31 December 2016.

Interestingly, Zenden Group also wants to develop food marketplaces in Russia, following the example of the restaurant holding Ginza, the group’s president, Andrey Pavlov, told Rambler News Service (RNS). The company plans to launch its first marketplace in Pyatigorsk (Stavropol Territory) this summer. It intends to eventually introduce this format to other Russian cities.

Zenden Group sales revenues and retail chain in Russia, 2015 and 2016
Zenden Group, 2017
  2015 2016 Change (y-o-y)
Sales revenues (RUB bn) 11.96 17.69 47.9%
Number of stores 208 363 74.5%
Retail area (m2) 54,770 80,630 47.2%