PMR Insight: Can Dairy Queen succeed on Polish fast food market?

Jarosław Frontczak, Head Retail Analyst, PMR
Less than one year after the famous US fast food chain Dairy Queen unexpectedly left Poland, closing all its locations in Warsaw, the company wants to make a second attempt at expansion here. This raises the question: can Dairy Queen compete successfully with the established players and gain a strong position in Poland? The Polish fast food market is extremely depolarised. The top three chains – McDonald's, KFC and Burger King – account for 40% of the entire segment with combined sales turnover of more than PLN 4.1bn (€940m), while no chain ranked outside the top 20 generates…

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