Auchan to open first supermarket in Hungary, start franchise operations

Auchan, the French grocery retailer, will open its first store in the supermarket format in Hungary, in Szekszard, in August 2017, reported, citing the CEO of Auchan Hungary, Dominique Ducoux. He said the company plans to establish a franchise system in the country as well. Overall, Auchan intends to launch a total of 30 supermarkets and 30 franchise stores on the Hungarian market within five years, the CEO specified. The retailer also wants to expand its hypermarket chain to 30 branches across the country.

Moreover, Auchan will put more emphasis on online sales in Hungary, which it launched in November 2016. Mr Ducoux said one of the company’s goals is to make the whole product range available online to Hungarian customers by the end of 2017. In addition, Auchan wants to achieve full coverage for home deliveries in Budapest and nearby areas, he said. He explained it is impossible to expect the delivery service to be available across the country in the near future but that it would be a long-term goal.

Auchan’s Hungarian supermarkets will offer a smaller selection of goods than the hypermarkets, but the management's plans are that the stores will serve as pick-up points for online orders as well.