Auchan, a France-based grocery retailer, plans to launch online grocery sales in Russia in the near future, Wilhelm Hubner, the general director of Auchan Retail International, told journalists. The president of Auchan Retail Russia, Francois Remy, said Auchan is now examining the conditions under which it can start online sales of food in the country. This will require some time, but the retailer is working on its e-commerce project, he said.
Auchan has already begun testing internet sales of some groceries, beverages, and confectionery. Its plans also include the launch of online sales of fresh products, such as fish, meat, vegetables, and fruit.
The e-store plans aim for both home delivery service and the possibility to collect goods from an offline store. However, the online store initially will focus on home delivery. The retailer will deploy internet sales from Moscow.
In summer 2014, Auchan started trial internet sales of non-food products in Moscow, Kaluga, and Novosibirsk. Then, in the autumn of the same year, online sales were expanded to more than one hundred cities in Russia.