PMR Insight: 29% of Poles would be willing to pay PLN 500 for winter jacket

Magdalena Szot, Retail Analyst, PMR
 A winter coat/jacket usually costs more than one for spring/autumn. 93% of respondents said they would pay up to PLN 200 (€46) for it, as follows from a B2C study conducted for the purpose of the PMR report Clothing and footwear market in Poland 2017.  Respondents were asked to specify the maximum amounts they would be willing to pay for 10 clothing items that they like and are ready to buy. Their responses demonstrated certain price thresholds for the products concerned. The values presented in the charts indicate the proportion of respondents willing to pay the price. In…

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