Lenta reaches expansion target for 2017, ups sales area by 72% in Moscow alone

Lenta, a major grocery retailer in Russia, announced it had met its store-opening guidance for 2017, launching 40 hypermarkets and 49 supermarkets last year, bringing its chain to 328 stores, including 231 hypermarkets and 97 supermarkets. The company’s overall selling area grew by 20.6%, year on year, to over 1.38 million m2 as of the end of 2017.

The Lenta brand is now present in 83 cities across Russia, including six entered in the last year alone. The retailer rolled out its first supermarkets in Novosibirsk, Yekaterinburg, Tula, Vladimir, and Ivanovo.

It is worth noting that Lenta significantly extended its foothold in the Moscow retail market in 2017, growing its selling space in the capital by 72%, year on year. Lenta stated it will continue to consolidate its position in Moscow through a contract signed with ADG Group in 2017, enabling the lease of 36 supermarkets with a total space of 47,000 m2. The first supermarkets under the agreement are scheduled to open in 2018.

What is more, Lenta plans to further expand in Siberia with its supermarkets, facilitated by its acquisition of 22 stores from Holiday Group in November 2017. The renovated supermarkets will re-open as Lenta stores in Novosibirsk, Kemerovo, and Barnaul in February-March 2018.

Lenta CEO Jan Dunning said the retailer is well on track to achieve its long-range goal of becoming one of Russia’s top 3 grocery retailers and mostly by relying on organic growth in both its formats.