PMR Insight: Cosmetics chains run ever bigger price promotions

Paulina Walewska, Retail Analyst, PMR
Only one in ten consumers in Poland would be persuaded to buy a product by a 5-10% discount, according to the report “Smart Okazje – zwyczaje zakupowe Polaków [Poles’ purchasing habits] 2017”. The most effective discounts are 20-30% and 50% and more – they were mentioned by a combined 32% of the respondents. A new survey conducted by PMR as part of the “Cosmetics retail market in Poland 2018” report finds that “Buy one, get another one for free” and price reductions are the most preferred types of promotions among Poles when it comes to buying…

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