PMR Insight: Consumer attitudes towards convenience foods in Poland

Jarosław Frontczak, Head Retail Analyst, PMR
The market offer of convenience foods, i.e. food products that are either ready-to-eat or require only minimal preparation, is growing every year in Poland. To learn more about the consumption side, PMR carried out a survey among a purposive sample of nearly 1,000 Poles who stated that they buy convenience foods at least once a month. Here are the findings. We included 10 product categories in our definition of convenience food.  The table below shows their relative popularity among the respondents in our sample. It should be noted that these figures cannot be used to draw conclusions…

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