Romanian grocers develop own brands of cosmetics

Anna Sidorowicz-Pokrywka, Retail Analyst, PMR
Romanian consumers spend some 50 million euros annually on private-label cosmetics and personal care products, according to data from market players obtained and summed up by Ziarul Financiar. Private labels are not as strong in make-up, perfumery and personal care products as they are in some other market segments, especially food, because brand still matters a lot in cosmetics. In the case of the Romanian cosmetics market, private labels have managed to gain ground in specific categories, for example solid and liquid soap, while in make-up or face and body care products private labels are less common.…

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