Toy market in Ukraine resistant to economic crisis

Anna Sidorowicz-Pokrywka, Retail Analyst, PMR
The past few years have been difficult for the Ukrainian economy, marked by the economic crisis and hence a significant fall in the population’s purchasing power. Almost every sector has suffered from the crisis and experienced declines in production and sales. However, the market for children's goods, and toys in particular, has defied the tough environment and remained one of the most stable segments of the Ukrainian retail market. Parents do not want to economise on children and this is what has allowed the toy market to continue to grow. According to the State Statistics Service of Ukraine…

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