More than 4,000 of the 91,000 stores operating on the Romanian FMCG market were closed last year. Of those closed, almost three quarters (73%) were conventional stores, while the remainder operated in the HoReCa sector, according to a recent study by MEMRB.
By way of example, last year, Macromex, the largest distributor of frozen food in Romania (annual revenues of €120m) ceased deliveries to 15% of its clients – the equivalent of 1,100 stores – due to them having incurred debts to the distributor. The foodstuff distributor Elgeka-Ferfelis (an annual revenue of €70m), also froze its deliveries to about 15% of its 14,000 clients for the same reason.
The FMCG market in Romania shrank by 10% last year compared to 2008. At present, about half the FMCG sales in Romania are generated by traditional stores, which are typically operated by domestic companies.