Sample custom projects for retail & FMCG industries
Market research of the restaurant portion of the HoReCa market in Poland
PMR conducted a comprehensive market research project that aimed to answer our client’s questions: What comprises the offer of restaurants in Poland? What levels of sales revenues do restaurants have? What levels of costs do they have? What are the near-term forecasts for this HoReCa segment? What alcohol beverages are ordered in Polish restaurants? Thanks to our approach (a B2B survey among restaurant managers; a B2C survey among consumers dining in restaurants), we delivered quickly all the requested information.
Database of sales leads before entering Russian, Ukrainian and Croatian markets
As a result of this consulting project, our client – a company active on the international retail sector – received a database of potential clients. He identified a large number of FMCG manufacturers and distributors in Russia, Ukraine and Croatia. With PMR advisory bringing all the necessary contact details for decision-makers at these companies, our client could immediately focus his efforts on direct contacts and negotiations.
Store concepts tests for a clothing retail chain
Before the makeover of its stores, our client created several different store concepts, which it wanted to research among its potential clients. The crux of this customer research project was: Which of these new concepts should be implemented across Poland as the best fitting for the local audience. Thanks to applying the assisted shopping technique, PMR researchers gathered vital information about consumer preferences, associations with store layouts, and consumer perceptions about product and brand image. The PMR project provided findings and recommendations that allowed our client to choose the best concept not only from the customers’ perspective, but also from the cost of implementation side.
Supply chain improvement for tissue paper manufacturer in Central and Eastern Europe
We were contacted by a global manufacturer of tissue paper products dedicated to both the B2C and B2B markets. PMR was tasked with completing a consulting project that would optimise supply chain management (decrease costs, decrease inventory days, and improve delivery) in the CEE region, particularly in Belarus, Bulgaria, Hungary, Ukraine, Romania and Serbia. The task led to suggestions that created greater customer satisfaction, cooperation with new business partners, and optimised cost levels.
Market research into supply model on the sandwich and salad bars market
A manufacturer of food was constructing a development plan for its division that supplies sandwich and salad bars in Poland. Lacking information and reliable forecasts about this segment, our client asked PMR researchers to conduct a market research study. Ultimately, our client gained market insight as well as suggestions for preferred distribution channels for each type of offering and optimal food package sizes.
Market entry study regarding Russian baby food market
PMR consultants conducted in-depth analyses into the Russian market of FMCG products for babies (food, sauces and dressings). The request came from a global manufacturer who wanted to enter this market with its offer. Based on the report provided by the PMR consulting team, our client was much better prepared to take the final investment decision and map out the next steps on his business development path.
Consumer survey on the cosmetics market in Poland
A PMR team was commissioned to run consumer research aimed at recognising shopping patterns and favoured promotion tools on the cosmetics and dermocosmetics market. Following 600 interviews with adults who had recently bought cosmetics, we collected information on average expenditures on cosmetics, prices of most popular cosmetics by category, preferred places for cosmetics purchases, and reasons for selecting them.
Consulting study on shopping centres in Poland, the Czech Republic and Hungary
Working in conjunction with a PMR consulting team, a leader on the European retail network market identified shopping centres in selected Central and Eastern European countries that best suited his needs. A detailed PMR report presenting a list of companies helped in our client prepare for a visit to CEE countries. Much useful information was presented in the database including tenants, gross leasable area and contact details.
Focus group interviews regarding ethnic food preferences
For our client on the HoReCa market, we conducted six focus group interviews with females living in large Polish cities. After the meetings, each person interviewed was asked to complete a diary for a defined time. The diary would provide detailed descriptions of food bought and meals cooked. The results of this research project included information about food preferences and opinions about ethnic food.
Advisory on the private label segment of the retail market in Poland
Our client, a leading biscuit manufacturer, was considering an investment for entering the private label segment. Unsure whether it was a development plan with good prospects, PMR was asked for an advisory. Thanks to the project, our client gathered extensive applicable information about private label on the biscuit market: market size, market forecasts, key players, and a description of best practices. Along with these data, he also received a great many practical recommendations on cost management, price strategy, promotion tools and suggested unique value propositions.