Sample custom projects for retail & FMCG industries
Taste test, price test and brand image research on meat market
A cold meat producer obtained a wide package of information from PMR that was aimed at further brand positioning, product portfolio development and pricing strategy construction. We presented in-depth analysis and data concerning customers’ opinions about our client and its competitors’ brands; about the taste, smell, appearance, packaging and labelling of our client’s products; and about prices and price flexibility among customers.
Market research study among HoReCa representatives
The aim of this market research project was to deliver information to our client about the patterns of Internet usage by HoReCa representatives: types of information searched, search tools (search engines vs HoReCa and retail portals), most popular websites, and opinions about their structure and layout. On the basis of the received data, our client made decisions about developing its HoReCa website on the graphic side and the presented content.
Cosmetics market study in Spain, France, Georgia, Italy, Poland and United Kingdom
Despite the high degree of difficulty in gathering the requested detailed market information on selected cosmetics market segments, we managed to provide our client with an in-depth analysis of selected European countries. The final results of our consulting project included market value, trends and forecasts; a review of distribution channels; thorough profiles of a number of companies; general analysis, individual country review, and country-by-country comparisons.
Marketing research on tobacco industry
Our consumer research (creative group sessions) on how to cope with cigarette odour proved to be a great support to our client. A cigarette manufacturer who asked the PMR research team for assistance not only gathered detailed information what people do with cigarette odour at work, at home and other places, but also received many ideas that became the basis for a new line of products aiming to remove cigarette odour from clothes, hands and breath.
Market study on the CEE retail market of the hygiene paper market
The FMCG retail industry in Belarus, Bulgaria, Hungary, Romania, Serbia and Ukraine was carefully analysed by the PMR consulting team during our project conducted on behalf of a tissue paper products manufacturer. These Central and Eastern European countries were our client’s area of interest due to its development plans. He received both a detailed report about the market (with information such as market potential, products and prices of main competitors, and available distribution channels) and a list of individual distributors who indicated to PMR their willingness to begin negotiations with our client.
Research on meat market for the Czech Republic
An in-depth report presenting the meat market in the Czech Republic was provided to our client who was considering entering the country with its offer. Following the research, we gained detailed information about the fresh and processed meat segments. Each segment was analysed in order to discover market size and prospects. Additionally, we approached distribution channels and the largest retail food networks present in the Czech Republic. To build a complete picture of the meat market, we created a database of major market players for our client, including manufacturers and distributors (both retailers and wholesalers).
Consumer research on the biscuits market
A European producer of biscuits commissioned PMR to do consumer research regarding Poles’ preferences for biscuit purchases and consumption. Thanks to PMR, it was discovered how the selected products (our clients’ and its competitors’) are perceived and how our clients’ biscuits may be improved to increase sales. The effect of our cooperation with the biscuit producer was improved marketing and a comprehensive sales strategy for the Polish market.
Advisory re Poland and the Czech Republic for a clothing company
Before making the decision to enter the Polish and the Czech Republic markets, a globally active apparel-clothing company received from PMR exhaustive knowledge and useful recommendations regarding the situation and prospects for the apparel and clothing segment. Moreover, our consultants constructed a list of potential partners: retail apparel and clothing companies in Poland and the Czech Republic, with all the necessary information to promptly start negotiations.
Consumer behaviour research on children\'s clothing and accessories market
A clothing and footwear retailer specialising in children\'s products decided to both test its brand image and redefine its marketing strategy based on the research results. PMR experts performed qualitative research among parents, conducted focus group interviews, performed assisted shopping, and did a quantitative survey in clothing and footwear stores. The success of this research project was also visible in the fact that our client requested a regular collection of data in order to use them for strategy reviews.
Commercial due diligence for Polish retailer
A retail network having more than 100 stores in Poland wanted to obtain external financing that would supposedly allow the company to grow even more dynamically. During the commercial due diligence project that was accomplished by the PMR consulting team, the company’s current market strategy was analysed, the network’s market position was benchmarked against competitors, business plans were evaluated, and customer information was gathered and reviewed. The final report was later used by our client in his discussions with potential investors.