Sample custom projects for retail & FMCG industries
Brand awareness and brand image research on the cheese market in Poland
A hard cheese manufacturer operating in Poland needed to identify his brand awareness and brand image before and after a brand building campaign, as well as to compare it to the same information about the company’s competitors. The PMR team used several techniques for this marketing research study: quantitative survey, central location test, and accompanied shopping. Such a broad approach led to detailed conclusions and useful recommendations for further marketing activities.
Price tests on clothing and footwear market in Poland and Russia
Based on the request of a clothing and footwear distributor, we compared the prices of various brands available in clothing and footwear stores in Poland and Russia. The project included our client’s direct market rivals. The market research and data analysis phases concerned each product type within each tested category in each examined store chain. The final report included information about products, brands, prices and promotions.
Luxury food and beverage market study
PMR conducted a research study for a trade organisation that wanted to discover the market for luxury foods and luxury beverages in Poland. The final report was used for promoting trade possibilities with Poland among entrepreneurs considering business development in Poland. It comprised a current luxury offer review (with market segmentation and prices), market size estimation (with trends and potential for change), distribution channel analysis, and profiles of key players on the Polish luxury food and beverage market.
Market entry study for company from HVAC segment
PMR was approached by global manufacturer of household appliances desiring to re-enter the Polish market. The market in question was HVAC (heating, ventilation and air conditioning) equipment. Having had few successful experiences on the market, the corporation decided to utilise the advice of a professional consulting company. This proved to be good decision, as our client not only received market entry feasibility study with comprehensive HVAC market data, but a ready-to-use short list of potential business partners in Poland and suggestions for market product placement as well.
Market research on the pet food segment
This research project meant to test a questionnaire prior to final customer research. Our client wanted to ensure that the wording and the questions’ cultural relevance would fit the surveyed audience. PMR selected representatives from pet food customers and conducted face-to-face interviews with them. After the interviews, we prepared questionnaire feedback and provided suggested changes to the questionnaire content.
Commercial due diligence of a potential acquisition target in clothing retail sector
Mergers and acquisitions advisory is one of PMR core consulting services. Being expert in this field, we were asked to run a commercial due diligence project for a leading European importer and distributor of clothing goods. The potential acquisition partner, a Polish retailer in the clothing segment with a solid business background, was carefully examined by PMR consultants. The study covered the retailer’s operations, financial situation, market position, strategy, and business plans. The results of the study were then used as a base for negotiations between the distributor and potential acquisition target.
Market study of HoReCa segment in Poland
This project, which was conducted by the PMR research team, led to many unique and vital HoReCa market conclusions, thus helping to better understand the market, consumer preferences, and consumer behaviour. This research project was based on a survey accomplished with the technique of computer assisted telephone interview (CATI) and comprised of six main HoReCa segments, each of which was analysed both separately and then combined with the others.
Commercial due diligence on the retail market in Poland
A commercial due diligence report prepared by PMR consultants served as critical document for an international bank making investment decisions. The report’s absolute independence and transparency was assured by PMR experts in mergers, acquisitions and corporate finance. The final commercial due diligence report for the retail market in Poland was comprised of analysis of the business model of the potential acquisition target (day-to-day operations, financial situation, stakeholders, development strategic and tactical plans) and the market situation with forecasts.
Potential client identification on FMCG market in Russia and Ukraine
In accordance with its development plan, an international corporation was searching for clients in new territories: Russia and Ukraine. PMR was included in the work due to our extensive experience in business advisory in the Baltic region. Out of more than 800 FMCG manufacturers and distributors analysed, PMR consultants selected a short list of companies with the best prospects for a successful cooperation. Added to the detailed database of information about these entities was a set of recommendations for the negotiations stage.
Marketing research of fruit juice market in Russia
A German juice manufacturer engaged PMR to conduct marketing research for fruit beverages in Russia. Among the research findings we presented to our client was information about consumer behaviour patterns, their usage habits, attitudes towards juices and opinions about a new juice concept. All the delivered market data served to verify and develop strategies for the Russian juice market.